The best of both worlds, Cult Favorite Firm + Flexible keeps your style in place without feeling sticky or stiff. It is easy to use with a formula that doesn’t cause buildup and is brushable. It is non-yellowing and won’t dull the hair.
Suitable for all hair types.
Color Wow is a cruelty-free brand.
To use: Shake well and hold 25cm away from the hair before applying.












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